What is fast fashion?
Slow fashion is on the rise!
How can you become a more conscious consumer? It starts with educating yourself, reading up and, above all, opening yourself up to change. Buy sustainable and fair clothing! Buy local, buy second hand and buy from independent designers. When we do this together we can make a difference. Slow fashion is on the rise and the 'duffy' image surrounding it is old-fashioned.
Together on the way to slow fashion
Fortunately, the movement of producers and consumers who want to change this burdensome fashion system is growing. No more mass production, but sustainable fashion that lasts a long time, has little impact on the environment and is produced under humane conditions.
There are more and more initiatives that, each in their own way, contribute to making the clothing industry more sustainable. We have listed a number of fashion alternatives for you. Vintage, fair, green or vegan fashion, what do you think is most important?
Vintage fashion is a sustainable alternative to fast fashion. Because if you reuse someone else's clothing, no new resources need to be used and the clothing does not have to be produced (under poor working conditions). Fortunately, the range of vintage clothing has grown considerably in recent years.
Green fashion is another alternative that contributes to the movement towards slow fashion. The main goal of green fashion is to reduce the environmental impact of the fashion industry. There are several ways to make fashion more sustainable. Both the quality of the clothing, the materials used, the energy consumption for production and transport are decisive for this.
If you still want to buy something new, you can focus on fashion brands that sell Fair Trade fashion . Fair Fashion focuses on fair clothing that is produced under humane conditions. This can be in a developing country, but also in the Netherlands, for example, by people with a distance to the labor market.
Choose the clothing container, not the waste bin!
Are you tired of a piece of clothing or is it worn out? Then certainly don't throw it in the trash, because there are still plenty of useful uses for it! Unfortunately, we throw in every year Netherlands about 135 million kilos of textile gone . Unfortunately, only about a quarter of this is recycled. And that while even broken clothing can still be reused. Find one container near you , or give one your bag with old clothes at an H&M store . In short, complete the slow fashion circle again!
Last but not least, take better care of the clothes you already own!
Use the right care products to care for your clothes.
Do not put your clothes in the washing machine unnecessarily, but for example run a clothes steamer over them to freshen up the fabric, or hang the fabric outside to air. Will a fabric pill? Or does it have fluff on it? Use a fabric brush or lint remover to revive the fabric. It certainly doesn't have to be thrown away. Use gentle detergent, without chemicals and harmful substances for your garment. This way the fabric will last much longer!